Outbound recruitment (sometimes referred to as active recruitment) is the process of identifying and engaging with prospective partners with the intent to have them join your partner program.

The goal of outbound recruitment is to find potential partners who closely match your ideal partner profile, introduce them to your partner program, convey its value, and convince them to join. The partners found through outbound recruitment tend to be the best fits for your program (compared to those attracted through inbound recruitment, wherein anyone can apply for your program), but both strategies used in tandem are essential for a strong recruitment strategy.