After earning her Masters's degree from New York University and working in the startup space, Jess founded In Social in 2015. Seven years later, In Social employs over 20 people with diverse backgrounds and skill sets that all contribute to providing the In Social methodology of the "Full Circle Approach to Digital Marketing" to their clients, through organic and paid social, PPC ads, email marketing and automation, website design and development, branding, influencer marketing, online customer service, and e-commerce fulfillment.